How Can We Get Email Sales Leads

Email marketing is Very Powerful and Low Budget Way for internet marketer. Even though anti spamming laws and restrictions are getting tougher all the time, the ability to have direct contact with your prospects via email is a powerful marketing strategy. Buying and selling in this new global market place called the internet is all about building relationships and email offers us exactly that opportunity. Finding quality, targeted opt-in email sales leads is a critical part of any online business' success.
Building and finding highly targeted opt-in email sales leads is worth gold to any online business. Spending your time and effort finding qualified sales leads is time well spent and even if you don't make any sales now, you probably will at some point down the line. If you are serious about increasing or even starting your opt-in email sales leads, here are three golden rules to always stick to.

1. Make Your Offer Irresistible:
For people to opt-in to your offer, you obviously have to have an offer that appeals to your ideal customer. Giving away (for free) something with a high perceived value will give your prospects a reason to opt in to your list. It's getting harder to get people to give away their details online and unless your offer is very enticing, they simply won't want it – even if it is free.

2. Make Your Offer Highly Targeted:
When building opt-in email sales leads it is extremely important that you target the right leads. The more qualified your leads are, the more likely you are at succeeding. Most opt in services online use ‘double opt-in’ which is one way of adding an extra 'filter' into the system. Make sure that what you are offering targets a specific group of people and that you know exactly what you ideal customer 'looks' like and speak directly to him or her.

3. Don't sell to your sales leads:
The secret behind being highly effective at selling online is to establish and build relationships with people. 9 out of 10 people will be offended if you hit them with a sales pitch immediately after they opt-in – unless your offer s what they opted in for. Shift your focus instead on helping your leads find what they are looking for. A good strategy is to always over deliver. People are inclined to reciprocate when you help them. You might want to have a second free offer ready and offer this to your prospects after opting in.