We are faced with uncertain times and many people are fearing the worse about their ability to sell their products and services in his recession. It may not be easy but there are some proven ways that, if you work smart, will guide you in the right direction.
One of the key areas that I have worked with sales teams over the last few years is the ability to develop their 'emotional' skills in selling. No - this is not about removing their own emotions to overcome their fear of rejection. It is about developing the ability to appeal to the emotional needs of the potential buyer - whether they are selling to business or consumers.
When selling in a recession this is more important than ever. Especially if you are selling to consumers. Consumers are proven to be seeking out confidence and escapism. Businesses tend to seek out products and services that they have confidence in and gives them confidence for the future.
How can you inspire confidence and appeal to the desire for escapism with your products and services. In my sales training business I have seen an increase in the number of inquiries from 'stressed' sales people and sale managers. They need things that will give them confidence in themselves, their products and services and they are also looking for confidence in the people they turn to help them through this period.
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