The Main drawback with cold calling by telephone is that many people find it irritating and do not respond positively to it. Increasingly, firms are seeking other ways to find new customers, and inbound telemarketing, which originates with the customer, is on the increase. Another source of sales leads is the internet. Websites almost always have a contact number for potential customers to call, at which point they will be put in touch with a Salesperson. Note that the website is not a substitute for a salesperson. It offers an opportunity to give potential customers some information about the firm and its product and to allow some self-qualification of prospects by establishing a need for the product and also, sometimes, giving prospective customers some idea of whether they can afford the product. Website can even allow customer to gain information on ways of paying for the product.
A recent survey reveals that sales and marketing disagree on the real worth of public relation. The pr firms shift communication found that 37 percent of survey respondents believe lead generation is an essential function of pr, yet 49 percent said the best measure of pr success is the generation of more or better sales leads.
Forum posting. You can easily connect with people who are most likely to buy from you by invading forums and discussion boards. For example, if you are selling wedding gowns, you can visit wedding forums on a regular basis. This is where you'll meet a lot of people who are looking for different wedding gowns. The key here is convincing them that you are an expert in your chosen industry and that you can offer them with quality products and services.
Article marketing. You can generate high quality leads from article marketing by writing topics that are interesting to your target market. For example, if you are targeting those people who want to learn the art of business writing, you can write several articles about business writing and post them online. It would be better if you offer insider tips to convince your readers that you have the information that they are looking for.
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