Lead Generation Services for UK & U.S Firm

IQR provides lead generation services to clients in the UK & US. We have highly trained sales teams which cover the partial to complete sales cycle for multiple products. We lay great emphasis on ongoing training, conversion & quality of the projects. We pride ourselves on our flexibility and commitment to meeting our clients' needs. We make it our priority to get you results, and offer a 'payment by results' cost structure to ensure your complete satisfaction with our services.

Managers who are serious about wanting to shorten their sales cycle need to understand the value of outsourced prospecting. Utilizing an outsourced sales development team can shorten both time-to-market and time-to-revenue. Focusing only on the latter stages of the complex B2B sale may cause managers to overlook a real opportunity to influence the entire selling lifecycle. When one considers the bigger picture, there are five ways outsourced prospecting can be applied to increase sales efficiency, populate a fatter pipeline and close more deals in less time.

Do the Homework. Too often managers sense an opportunity and run to it before doing the homework. Before starting production, i.e. launching a new sales initiative and staffing to it, hire a third party prospecting firm to do the research and then cold canvass samplings of the targets to help size the opportunity. Before we began teleprospecting on behalf of one of our clients, we did the research and identified a suspect universe that would support the recruitment goals. During this phase we talked to a number of prospects to validate their contact information and found out they'd be interested in learning more about the program (we also discovered some that said they were not interested).

Conversely, outsourced prospecting can help mitigate management's view that there are "millions" of companies that need the company's offerings. This kind of generalization leads to outsized expectations, and these inflated ideas become huge time-wasters in the event it turns out "millions" is more like "hundreds".

Outsourced prospecting gives you the additional benefit of researching multiple markets if you wish to gain comparative information. Doing so is a great way to resolve management conflicts over the best markets.

Regardless, it's critical at this juncture to create metrics and objectives and measure weekly. Within weeks you'll have enough preliminary data to head off any surprises. The larger the universe of suspects, more conversations can be held and more data gathered. I recommend to my clients not to initiate a campaign unless there's a universe of suspects greater than 500.