Make sale by Positive Approach

A simple but effective method to increase your sales is to implement an On Hold message system. Instead of leaving your callers listening to silence, play them an message on hold which informs prospects of the products and services you offer and the benefits they bring. For a minimal cost you could have a promotional message to play to a captive audience.

An on hold message is crucial to keeping your callers on the line. At a basic level, an on hold message provides comfort and reassurance to the caller that their call is being dealt with and has not been disconnected. If a caller only has silence to listen to while they wait they are more likely to hang up and are likely not to call back. A lost call is a potential lost sale and who can afford to lose sales? Your lost caller is also likely to be left frustrated and angry and may well pass on their unhappy experience to friends and family.

Messages on hold can also introduce callers to products and services they may not be aware of. Don't assume your caller knows everything that you offer, this is an ideal time to increase awareness and exposure and to cross-sell your product lines. Studies have shown that some callers make additional purchases based on the information they hear while they are on hold.

It is also not as expensive as you may think to employ the services of a professional voice artist to record your on hold message. Professional voice talents can bring their experience of reading persuasive sales messages in a clear and credible manner. They will also provide you with a high quality audio recording to make the listener experience even more positive. So why not consider incorporating an on hold message in your marketing mix.

Salespeople need direction and they need to know exactly what is expected of them. Unfortunately, many Owners and Managers fail to communicate expectations clearly to their salespeople. When that happens, it's common for salespeople to think they're doing fine, whilst the Manager/Owner sees them as underperforming and starts to get very frustrated. Communicate expectations (also known as KPI's, key performance indicators) in writing from day one. Setting KPI's on sales activities, customer meetings & networking events in addition to sales revenue, will ensure that sales remain consistent month to month.