Qualified Sales Lead

Qualifying prospects in the sales cycle is the process of asking carefully crafted questions and using the response to determine if prospects need, want and can afford what you are selling. the importune of qualifying cannot be overstated.

No matter who your client is, it is important to always behave as a professional. If you expect to be recommended to others through a client, you will want to make sure that their experience is an excellent one. This is necessary even if your client is a relative or a friend. Remember, the only example of your work that they have, is their experience with you. If you want them to create a lead, you must make them feel confident that they will not end up feeling embarrassed. If people do not feel comfortable with your business practices, they will certainly not want to recommend you to their friends.

Honesty is the best policy. Do not suggest adding policy features, which you know are not needed, or worse, cannot be afforded by the client. It is much better to keep the policy to a minimum, which does not leave the client financially strapped. This will quickly earn you a reputation as an honest business person, which will generate leads. Dishonesty will quickly earn a bad reputation. This will not only not generate leads, but could be the end of your career.

Watch for opportunities to place your business card, on a regular basis, without the need to be there. There are many opportunities to do this with people who are new to the area, newlyweds, and new parents. Quite often these individuals are offered special coupons, and local information packets. Having your business card included in these may generate leads.

Life insurance lead generation has more to do with creating leads, than finding them, or waiting for them. It is important to remember that your own professional business practice is the best way to generate more leads. Word of mouth will become quite valuable in generating leads. This is the best way to find and secure an ongoing clientele.