Increase sales by Incentive strategies

One of the mistakes that managers often make when working to build motivation for their teams is that they deliver information or create incentives that they would be motivated by themselves. In any office, there are four basic types of workers. What one type will need for motivation or before they feel comfortable taking on a project will often be different then their peers. There are many companies out there that will type employees with proficiency. This allows the manager to tailor make information, training and incentives to the employee's personality type. However, if that is not an option or if the team is very large, the information included in this article should help build motivation and incentive strategies that appeal to the bulk of most team members.

The four types are critical to any team. No one individual will be all one type so for the purpose of discussion, this article will address the extremes but keep in mind that everyone is a blend of these at some minor level, which is why there are companies to individualize these profiles. The four types for the purpose of information needs are: relational, informational, structured, and the energizer.

Those in this type are a vital member of any team. They are the glue that hold teams together. They need to know how information given affects their team, the company and/or, if pertinent, their family. When given the right information, they will keep the value of achieving the project or reaching a goal in sight for the whole team.
They often are attracted to incentive strategies that reward their team or office. If the incentive is competition based, then it needs to reward the team or be an incentive they can share with someone else in their life. This type in its truest form does not like to be put above their peers and will often defer any success to the team as a whole. They will often do well at team retreats and other gatherings which require the team to communicate and relate to one another.

These team members need to know when given projects, the objectives needing to be met. What are the benefits and features? Why is the assignment important to the company? They are the ones on a team always asking questions. They are detailed and will often press deadlines trying to make sure their work is perfect. They are an important component to any team as they make sure objectives are met, policies are followed and will go the extra mile to get the information needed whether to make a sale or complete a project. They are really great on a sales team because they are the best at discerning what a customer is looking for and then meeting that need with the right product.

Motivation: These team members are often motivated by material or monetary compensations. If incentives are not in this category, then it must be something that clearly meets a need or has value to them. They are the ones that will often try to avoid company gatherings as they often do not feel the need to connect to large social groups preferring small groups of intimate friends and/or family. So recognition in front of the whole company will often be avoided.