Chose a new way of sales Attraction

Wanting is passive; it's just a feeling or desire with only the potential to lead to action. On the other hand, think back to the last time you fought for something. Was it a job? A relationship? A parking spot? No matter how trivial it may seem to others, if it's significant enough to you, even that first cup of coffee in the morning can be worth fighting for.


Does your product/service serve a greater purpose? Who does it ultimately benefit and how: the client, the end user, the community? Put a face on them; get to know them. How does it feel to know that you are contributing to changing someone's life for the better?

Commit to it. When you're fighting all of your senses are engaged. You are emotionally charged, determined. You consider all the possible ways to reach your goal. You commit to attaining A and you will not settle for X, Y or Z. You do not hit a speed bump and head for the first exit.

Choose a New Action. Most of us end up taking the same actions or reactions - even when they have failed to work for us in the past! Replacing habitual actions with a different active word can trigger a whole new attitude, increase physical energy and open up new opportunities for growth. For example: Notice the difference in your attitude or energy when you focus on unveiling a feature as opposed to simply telling someone about it.

It is surely one of the great ironies of the selling profession that sales people are often described as being 'great talkers'. Great sales people have to be effective communicators of course but the 'gift of the gab' can actually often be a hallmark of the poor sales person, not the great one.

The most effective sales people are those that LISTEN. The old adage of "two ears, one mouth, use them in that ratio" has never been more true. In our experience great salespeople differ from their more pedestrian counterparts in a number of important and significant ways.

They listen more than they talk. (I know, we just said that, but it's important so we repeat it again).

They have time. It is interesting but great salespeople always seem unhurried and under no pressure - even when the customer tells them they 'only have a minute'.

They are not pre-occupied with 'closing the sale'. Closing scares poor salespeople, great salespeople take the time and trouble to ask great, High-Gain questions and, because they are focused on what the customer wants and how they can solve the customer's problems, they do not build the close up into something huge and scary in their heads. Moreover, the fear of rejection experienced by poor sales people doe snot exist for this group, they take time to determine how they can solve the customer's problem and therefore the outcome of the call is always favorable.