IQR provides lead generation services to clients in the UK & US. We have highly trained sales teams which cover the partial to complete sales cycle for multiple products. We lay great emphasis on ongoing training, conversion & quality of the projects. We pride ourselves on our flexibility and commitment to meeting our clients' needs. We make it our priority to get you results, and offer a 'payment by results' cost structure to ensure your complete satisfaction with our services.
Lead generation is the same. It doesn't guarantee abundance of clients right away, but if you don't do it, then you can land in very deep yoghurt with no hope in hell to ever be able to climb out. The sad fact is that many IT companies choose this route because they mistakenly believe they can save a small fortune if they skip marketing and skimp on the associated investments. And they are so everlastingly stupid that they regard marketing as an expense to be eliminated, as opposed to an investment to be optimized for ROI.
If I advertise in the local paper, and a $1,000 ad brings me $5,000 every month like clockwork, then I'll re-mortgage my home and invest all my money in the ad campaign because I know It'll give me a pretty consistent and predictable400% return on investment. But no!
The typical IT companies ignore this avenue, because they invest their money in their savings accounts at a meager 2% interest rate. Or they have other kind of investments at 10% interest the most. So, they walk over dollars to reach out for pennies. Or they invest in the stock market. They invest anywhere except their own companies.
But the main reason why they don't do it because they've done it once and burnt their fingers. They got their ads designed by their teenage kids and written by their English major friends. "Hey, Fred has a triple Ph.D. in English. He must be a good ad writer."
Their ads miserably bomb, and they claim, "Advertising doesn't work in my industry." It's like claiming, "My car doesn't need engine oil. It's a special car with a special engine." The last thing they admit that they were a bunch of idiots who violated every rule of advertising and caused their own losses.
Of course contrary to its purpose, most people want to generate leads for instant sales. But that is just as retarded as trying to have sex on the first date. Yes, you can have it all on the first date, but, people with "those" virtues are not the best candidates for repeat business, that is, the relationship won't escalate into a long-term, trust-based romantic relationship.
It will never go beyond the "quick bonk in the haystack" type relationship, and you will spend the rest of your life chasing new dates. And this is the problem with trying to generate instant sales. People don't buy when you're ready to sell, but when they're ready to buy.
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