How to stop sales rejection

There was once a story that appeared in a community paper. Residents of a small community complained to the business section of the paper and told story upon story of having merchandise mailed to them that they didn't want or didn't even order. The infuriating part, the residents added, was the items were even billed to them.

A doctor in that area narrated that he received such a package with the following sales letter: "We are taking the liberty of sending you three fine ties. Because these ties have the approval of thousands of discriminating dressers, we know that you will like them. Please send $9.99." The indignant doctor said that he sent the company this letter and then some: "I am taking the liberty of sending you $9.99 worth of good vitamins. These have helped thousands, too. Please accept them in payment of the ties which you sent me recently!"

More and more people are selling all kinds of products online. Nothing is wrong with that, especially during these financially hard times that extra cash helps-may it be from a home-based business, a second job, or even a personal loan online. However, like what the little story showed, there are also pitfalls in selling that could harm the business, instead of making it profit. But what if the entrepreneur or business owner or sales agent is doing all that he or she could, and yet face rejections and objections from clients or customers? One thing people in selling should remember is rejections are a normal part of any sales experience-whether just selling hotdogs on the street or selling luxury cars.

Whenever newbie sellers hear the word, "no", they would think that their product or service is being rejected. That may be so, but this could be a good experience to motivate themselves to sell more aggressively (although not too aggressively as what happened to the story). There are effective ways to handle rejections in sales.

If a client does not want the product being offered, most of the time, it is because they are satisfied with what they already have. If this is the case, sellers should look into the qualities of that product and compare it with theirs. They might be missing something from it.

Rejection can be a signal that the seller should modify sales strategies. What may appeal to one will not necessarily attract another.

Rejection is an opportunity to enhance relationships with prospective buyers. During these financially hard times, not a few prospects instantly let go of their hard-earned cash. It doesn't mean they will not buy. Sellers should take this time to get to know their clientele.

If sellers change their attitude towards rejection, they will eventually realize that selling is not as hard as it seems to be.