How to gain maximum leads

Creating a competition is a good way to build leads, but there is limited brand building and emotional engagement. A slightly better way would be to tell them to either fill out a form, or write on a business card, "In 25 words or less tell us why our product is amazing.." or something to that effect. Engage the people around you by asking them to become involved with your company. Don't just let them throw their business card in a bin.

Depending on your budget, you could have a "skin health" expert at the stand, giving people free 10 minute facials. Make the entertainment relative to your product or service. If your brand is a fun brand, make the stand fun as well. In order for them to get a head massage, or whatever the attraction is, the should need to book a meeting with you later in the week, or some other similar valuable business goal.

Selling professional services has always been challenging especially as the financial investment increases and the sales cycle lengthens. Even when times are good and the economy is booming. Right off the bat, you know it isn't going to be easy. Just take a look around...

The credit markets have dried up no matter how much the President pleads and bashes the banks to free up some money for small businesses.

The number of unemployed Americans is heading toward Depression-era levels and the only entity hiring seems to be the Federal government.

Thanks to fears about upcoming legislation on Cap and Trade and Climate-gate your prospects and clients are anticipating skyrocketing increases in gasoline, natural gas, and electricity and that means they are guarding their wallets like a junkyard dog.

So how is that for setting up an ideal selling environment?

What's that you say? You live outside the U. S. - sorry to break it to you, my foreign friend, but with the U.S. economy on the ropes... European economies sliding, stock markets softening, and inflation soon to rise... these ain't exactly the conditions that set you up for life either.