Qualified-leads-Definition

What do people in sales and marketing fields have in common? Both are constantly on the look out for accurate information that will give them the right sales lead which can increase ROI for the organization.

Traditionally, certain steps are needed to reach the target customer. It includes lead nurturing, appointment setting, appointment follow-up and outbound cold calling. This entire process takes minimum four hours per day; and research has showed that only 17% of sales leads can be qualified as opportunities. So before you budget for marketing strategies or operations plan, make sure you power your sales team with the right contact information.

Business directories are important necessities that will help us reach the appropriate organizations and their contacts. An online business directory offers definitive solutions that can aid in product selling. Being featured in a business directory can provide the following benefits

If qualified lead generation in a business-to-business marketing-for-leads program is to succeed, marketing, sales and corporate management must share a unified definition of qualified sales leads. If you all agree from the start on what a qualified lead is, the marketing team stands a better chance of generating leads that will be valuable to its sales managers and associates.

It's important to confirm the qualified-leads definition, in writing, with all parties. This definition is different for each company, so you must do some work to define the meaning of qualified sales leads at your company.

Step 1: Know the characteristics of a qualified sales lead
General questions that need to be answered in order to determine if a lead is qualified include the following:

Does the prospect have a need or an application for your product or service?

What is the prospect's role in the decision-making process?

What is the prospect's timing for purchase or implementation?

What is the status of the prospect's budget?

What is the size of the opportunity?