Marketing People sitting in an Each and every tower, pontificating about company image & branding, and coming up with a bunch of award winning creative mambo that amounts to nothing more than pompous chest beating.
And everyone waxes poetic about how good the company looks, and finds an excuse for justifying the money pit with the orders that some dialing for dollars sales guys brought in against the latest “marketing promotion”.
Nobody seems to notice that the marketing “campaign” is lame & useless, and that it’s the sales force that is driving sales against the “promotion”. And sales stay flat, because the promotion is really nothing more than another way of packaging a discount.
Meanwhile, in another part of the building, the sales force is struggling to meet their numbers, and spending 80% of their time generating leads by leaving voice messages, and battling to finesse their way by gatekeepers, and showing up in lobbies unannounced because they happened to be in the area. Why? Isn’t that 6 or 7 figure marketing campaign supposed to put them in front of pre-qualified prospects, with a genuine need for what their selling, so they can help them to solve problems, and close business?
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