Talk to your potential buyers. Instead of pitching your products and services upfront, I recommend that you talk to your potential buyers first. Ask them what they are looking for or the problems that they are currently facing. Show genuine interest in helping them out. You can do this by listening actively and by asking probing questions to get a clear picture of their needs and demands.
Offer solutions. Keep in mind that you are not selling products but solutions. Present them with 1-3 products can help them resolve their pressing issues. Make sure that you present the pros and cons of each product. There should be one product that you must recommend and you must know how to back up that recommendation. This is one of the best things that you can do to help your prospects make well-informed decision.
In the new economy that's taking shape around all of us today, confidence and pride haven't gone out of fashion (and thank goodness for that). However, they have to be earned by doing more than just showing up in the market and assuming that your clients will be waiting in the wings, ready to do business with you. You need to equip yourself with a sales strategy that's geared for offense-not just because the stakes are higher, but also because the payoff can be lucrative.
As I pointed out to participants at the May 2009 Engage Powerhouse Sales Event, a recession is a terrible thing to waste. Truly, there are great opportunities out there for top performing sales people to capitalize on right now. However, you can't seize them if you're hiding from your customers and retreating from the proven, field-tested methods that you should be relying on to bring in sales.
Throughout this series of articles on how you can be a top-ranked power seller in this new economy, I've concentrated on a range of activities that you can put into place right away to reach more customers and prospects and generate chart-topping sales. So far, I've talked a lot about the thing you need to do, but in this final piece in the series, let's talk about what you need to avoid doing, so that you can be successful at winning the hearts and the loyalty of your customers.
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