Fresh Leads Development

One way to secure fresh sales leads is to develop a customer list and lead swap program with business owners and sales professionals in your area who represent noncompeting, but compatible products and services. For example, if you sell home renovation products and installation services, swap your customer and prospect list with an appliance store owner. The business are not in competition, but share common characteristics that could benefit each.

It's Important to deal with the person making the buying decision. However, since many executives have others do the scouting and the shopping before they put their stamp of approval on a sale

A vision in its earliest definition means to see and has been translated into the act or power of seeing. This is the big picture of where the executive team, business owner or even sales management, sees the company going. I like to call it the vanishing point on the horizon.

Visions change as do vanishing points on the horizon. What the big picture was 5 years ago may have been dramatically altered due to new product or service innovations or changes in the local to global marketplace. Wells Fargo is a great illustration of how they have altered their vision to keep the power of seeing going forward. Their vision has not blinded them as the case for many others organizations.